In the treatment of erectile dysfunction (E.D.) Viagra is ‘a giant leap for mankind’. Probably more men care about putting the manhood back in the man than putting a man on the moon. In fact, this drug can put a man and woman over the moon by ending the dreaded ED and the misery this causes.

In terms of media attention, it seems to have caught the public imagination just as much, and not even NASA’s triumph made the cover of the two American magazines Time and Business week simultaneously, as Viagra did in 1998.

Does it deserve this degree of hype? It seems to do so, both as a major advance in a long neglected area of men’s health, and as the official dawn of a ‘New Era of Lifestyle Drugs’.